How does Remarketing Work?
Remarketing is easy to set up for your website; the real work is installing pixels. When you design a campaign with a specific advertisement network, it gives you a small code known as a pixel tag. Then, you have to add it to your website or web store.
Each time someone new visits your site, this code will drop a unique browser cookie; hence, the user will be listed in retargeting. Later, when the same customer browses another site that displays a similar ad network, that system will show your product’s ad to that user. It will be working as long as you run an active campaign.
Your remarketing can be affected by Google’s guideline of the ban on third-party cookies usage. Be sure to advertise on a digital platform that allows tracking and is based on the use of first-party data. Every time you work with a new ad network, the important thing is to remember to add their pixel and form populating viewer lists.