How to gain more organic traffic to your website?
In today’s fast-evolving digital landscape, businesses are navigating a powerful shift in how users discover content online. With AI-powered tools like ChatGPT, Perplexity, and Google’s SGE gaining traction, a new question emerges for marketers and business owners: Is organic search still relevant—or is AI taking over?
At Nebula Media UK, we help brands grow by staying ahead of these trends. Let’s break down the differences between AI search and organic search, and what it means for your business.
What Is Organic Search?
Organic search refers to unpaid results users see when they search using platforms like Google or Bing. These results are ranked based on SEO factors like keyword relevance, backlinks, content quality, and user experience.
Why it matters:
Organic traffic is highly targeted, sustainable over time, and often has a better ROI than paid advertising. Appearing on the first page of Google for the right keywords can skyrocket your brand visibility and lead generation.
What Is AI Search?
AI search is a newer form of content discovery where users rely on AI chatbots or assistants to find answers. These tools aggregate content from multiple sources to deliver quick, conversational responses—often without needing to visit a website.
Examples:
- ChatGPT delivers summaries and recommendations.
- Perplexity providing citation-rich answers.
- Google’s SGE (Search Generative Experience) summarising key information in search results.
Key Differences Between AI and Organic Search
| Feature | Organic Search | AI Search |
| Source of Info | Indexed web pages | Aggregated from multiple online sources |
| User Intent | Research, browsing, comparison | Quick answers, summaries, decisions |
| Traffic Destination | User clicks through to websites | Users often stay within AI interface |
| SEO Influence | Keyword optimization, content strategy | Less control over how/if you’re featured |
| Conversion Journey | Guided by landing pages, CTAs | Not always part of the AI flow |
Should Brands Still Invest in SEO?
Absolutely. Organic search isn’t dead—it’s evolving.
While AI tools provide faster access to information, they still rely on high-quality, SEO-optimized content to generate answers. If your site isn’t ranking well organically, you’re unlikely to be included in AI summaries either.
Think of SEO as your ticket into both worlds:
- It helps you rank on Google.
- It increases the chances of your content being cited by AI systems.
How Nebula Media UK Helps You Stay Ahead
At Nebula Media UK, we offer SEO services that go beyond basic keyword placement. We optimise for both human readers and AI discovery systems, ensuring your content remains visible and valuable across platforms.
Whether you’re aiming for position zero on Google or hoping to be referenced in an AI summary, we provide:
- Strategic content planning
- On-page and technical SEO
- Schema and structured data optimisation
- AI visibility consulting
Final Thoughts
AI isn’t replacing organic search—it’s complementing it. For your brand to thrive online in 2025, you need a strategy that embraces both AI-driven trends and classic SEO best practices.
Want to future-proof your digital presence?
Let’s talk. Reach out to Nebula Media UK and discover how we can help your business dominate both organic and AI-driven search.