Top 6 Digital Advertising Tips for Your Marketing Strategy
Digital advertising, also called Internet advertising is when businesses leverage Internet technologies to deliver promotional advertisements to consumers. Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or Web sites and affiliates programs.
1. Creative Elements
You want to catch the eye of the audience, but you also want to maintain their attention and have them remember your brand. Incorporating unique and creative visual elements into your ads is crucial to the success the ads will bring you. Sarah Maloy, Content Marketing Manager at Shutterstock points out that you want a variety of creative images, but they should be consistent.
2. Spend Wisely
You need to analyze which outlets you should invest more time and money into, and which ones are not as imperative. Some platforms that work really well for one company, yield little to no results for another.It is all very specific to your brand, and you need to plan your budget accordingly.
It’s imperative to understand the value each channel offers. Search advertising platforms, such as Google Adwords,Facebook,Bing & Yahoo, work best when there is a clear demand for your product or service, and you want to target people who search for your product or service online.
This means you can target people who are likely to be interested in your business, whether they are searching for your business or not.
3. Do Your Research
You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important.
It’s essential to be prepared for this ahead of time and use the information you collect from research to plan your marketing strategy.
Your gut instinct might tell you a lot about who your clients are, but you should also take the time to find out for yourself – which profiles of consumer spend the most? Who are the ones who return time and again? Where are more of your clients based?
4. The Buyer Process
Understand the buyer journey and what you need to present them with at each stage of the process to more effectively reach users.
You can see each step a visitor takes throughout your website, how much time they spent on each page, and even what pages caused them to possibly leave.
Start targeting users who are near the bottom of the funnel. For instance, in-market audience targeting allows Google to observe user history to better understand where they are in their buying phase. Targeting methods like this are often overlooked by marketers and retailers so it’s important to take advantage.
5. Integrate All Marketing Channels
To reach your audience effectively, you need to have consistent messaging. This means making sure that your ads are integrated across various platforms and giving users the same message, regardless of the platform. We know each social media outlet has a different vibe and feel to it, so you need to take the time to get your digital efforts to match each site, while still maintaining a unique yet consistent voice for your brand.
The best digital advertising tip we can share with business owners is to ensure that your campaign is integrated with your other marketing channels. An integrated marketing campaign will garner much better results than any single initiative
6. Optimize Product Listing Ads
Product listing ads should have all the elements that users want to see when they do a search.Any information that could be beneficial to the purchase process, include it.
Take the time to build a product feed that gives a detailed description of your products so that they can be presented well in PLA’s on Google, Bing and now Facebook. Pairing a product picture with the product description on a search results page will add visual appeal to the normal text ads.
Ultimately, digital advertising can be the key to success for any company looking to market effectively to the appropriate audience. If you’re looking to enhance your tactics, and widen the scope of your current practices, try integrating these techniques into your digital marketing strategy.