The importance of HTTPS

User privacy is a matter of the highest importance for Google and for anyone doing business online. HTTPS is a secure protocol that helps protect your customers’ information by encrypting data traveling between a web browser and a web server. AdWords recommends (and in some cases, requires) that all URLs use the HTTPS protocol instead of HTTP to protect customers’ personal and financial information.

Check your site supports HTTPS

Open your website in a Chrome browser and see which of the following situations apply to you:

  • If you see a green lock icon to the left of the URL, then your site supports HTTPS.
  • If the lock does not appear, try re-entering your website URL with “https://” instead of “http://”.
  • If the page doesn’t load, then your site does not support HTTPS.

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