What is Reputation Management?
Your online requtation is your image on the internet. ORM is about imporving or restoring your name or your brand’s good standing. This is by conuntering, weakening or eliminating the negative material found in the internet-defeating it with more positive material to improving your credibility and customers’trust in you.
WHY DO YOU NEED REPUTATION MANAGEMENT?
Potential customers change purchase decisions when they see bad reviews, negative blog posts and comments which can spread in various channels such as in search engine results in social media networks. These can gravely affect your brand and your business. That’s why it’s important to have your online reputation monitored and have these negativities mitigated-while proactively building positive reputation.
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OUR SOLUTIONS THAT DRIVE RESULTS
We improve your online reputation and create new opportunities for your business.
We have a team of experienced writers and search engine optimization experts that collectively works to improve and protect your personal and your brand’s reputation Additionally, all our campaigns are designed to give you better visibility on the Internet.
Whether you have negative reviews, misleading comments or undesirable words in search query autocomplete suggestions, we can help by utilizing one or more of the following as a part of our ORM campaigns:
Online Brand Audit
Identifying unfavorable search results of your brand and prioritizing restoration actions accordingly.
Social Network Analysis
Analyzing social media conversations about your brand and converting the negatives into positive.
Content Development & Promotion
Writing and publishing positive content about your brand on high authority sites and blogs.
Online Reviews and Forums
Obtaining positive customer reviews on relevant sites and forums, and suppressing negative results.
Search Engine Optimization
Promoting positive content for your brand onto the first page of Google and other search engines.
Search Engine Optimization
Promoting positive content for your brand onto the first page of Google and other search engines.
REPUTATION MONITORING & REPORTING
Closely monitoring your online reputation and reporting on its progress is an important part of an ORM campaign.
REPUTATION MONITORING
We have custom-built a number of tools to help us with very specific monitoring activities. We can see Wikipedia updates as they happen, track the smallest of changes in search results, and monitor online reviews in real-time. These capabilities allow us to quickly assess changes in your online reputation and adjust strategy as needed to triage any immediate problems.
REPUTATION REPORTING
A good report has all of the information you need, and nothing extraneous. We custom build your report based on the metrics that are most important for you. These reports consist of data around your online reputation and an explanation of any significant changes that have occurred over the reporting time period. In many cases, we also develop a custom metric that factors in every aspect of your online reputation, meaning we can plot your reputation for the month on a scale from 1 to 100. This single number is incredibly useful for seeing the direction that the organization’s online reputation is heading and has proven very effective in improving executive awareness and obtaining program buy-in.
YOU’RE ONE STEP CLOSER TO A CLEAN REPUTATION
What comes up when someone searches for you online? Not sure? Click the button below to fill in your details & we shall get back to you with a Detailed Assessment of your Online Reputation.
THE BENEFITS OF ONLINE REPUTATION MANAGEMENT
Think again. No matter what size your business is, whether it’s a startup or a Fortune 500 company, you need a plan in place for managing your online reputation. Doing so can help your business in a number of ways.
