Coming on the top pages of a search engine is not easy. It takes a lot of effort, time and backlinks. But there is a proven way to not only enhance your website traffic but also increase your business revenue. It’s called long-tail keywords.

In this article we will discuss the long-tail keywords and their effective usage to drive better conversion.

What are long-tail keywords?

Long tail keywords are keywords with relatively low search volumes. These are not so popular terms on the search engines. But long-tail keywords clearly display the user intent.

Here is an example of the recent project we are working on. If you check the search volume for the term “rat”, it’s around 110.1K per month. Our client is a seller of rat stoppers used in drainage systems or also known as rat blockers. Ranking for the keyword “rat” would take a lot of time and hard work.

That’s when we researched and found a less searched term “ rat blocker for drains”. Though it had less search volume, it rightly targets the audiences who would probably get converted.

So, we put all our efforts on this long-tail keyword “rat blocker for drains” and in a few months the results are here for you to see.

Our client is now on the Google’s first page and earning better traffic and revenue through website.

Now, you may ask, does this mean not to target on short-tail or head term? Absolutely not. In fact the major traffic driven to your website would be through short-tail keywords. Here a balanced SEO strategy comes into play that would require you to optmise your content for both short and long-tail keywords for better results.

How to find the right long-tail keywords that drives traffic to your website?

There are a lot of tools available to find the right long-tail keywords. Both paid and unpaid. But there are also some other easy ways to find some hidden long-tail keywords. Some of them being:

• Google Autofill

Type the keyword of the topic in the google search bar and you will see a range of suggestions from Google. These are the hot topics that people are searching for. Thus helping you create great content using those keywords.

Related search results

Similarly, at the bottom of every search result on Google, you can see the related search results. These are again some popular keywords people are searching for.

People Also Ask section

This section again on every search result is very useful to find the trending question people are asking on Google. This is a great way to get exciting and new keyword ideas.

Though these processes can be very time-taking, they have proven to be effective in developing interesting content that meets the user intent. Now below given are some popular tools that we use to find the right long-tail keywords:

• Semrush

Semrush has great keyword research features that include Keyword magic tool, Topic research, and Keyword gap tool. Though all these features are limited to only paid members, it’s totally worth it.

• Ahrefs Keyword explorer

Ahrefs is another amazing tool to find specific long tail terms. You can find tons of long-tail keywords in a matter of a few seconds and develop amazing content ideas. Again, this facility comes only to the paid members.

• Google Ads Keyword Planner

This is an excellent free tool to find long-tail keywords. This tool gives you the search volume of the original search as well as the related terms along with CPC. It’s a great tool to start with.

• Answer the Public

This is the top free long-tail keyword suggestion tool. It helps you with the common question based on the original keyword input. These suggestions are taken from various social media platforms.

No matter what method you find suitable to find your long-tail keywords, always remember to use it like it’s meant to be. Your goal may be to be ranked at the first page of Google, but it’s equally important to meet your users intent. With user intent in mind and some creativity, it is surely possible to reach the target audiences and enhance your website traffic.